How a learning orientation affects drivers of innovativeness and performance in service delivery

Ossi Pesämaa, Aviv Shoham, Joakim Wincent, Ayalla Ruvio

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)


Relying on organizational innovativeness for long-term growth and profitability can be difficult, time consuming, and expensive. In the context of service delivery of 395 strategic business units (SBU) in Israel’s healthcare industry, this paper examines the role of a learning-orientation as a moderator in an integrative model of organizational innovativeness. We find moderation of the impacts of risk-taking, creativity, competitor benchmarking orientation, and environmental opportunities on innovativeness. Moreover, we find the influence on performance pronounced for high learning-oriented SBUs. The paper shows that learning orientation should be considered for understanding effective innovativeness work for competitive service delivery.
Original languageEnglish
Peer-reviewed scientific journalJournal of Engineering and Technology Management
Issue number2
Pages (from-to)169-187
Number of pages19
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

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