How are Brands Co-created? - A Literature Review

Sonja Ingman, Marina Kovalchuk, Anne Rindell

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th International Colloquium on Corporate Branding, Identity, Image and Reputation
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event4th International Colloquium on Corporate Branding, Identity, Image and Reputation - Gran Hotel San Michele, Cetraro, Italy
Duration: 03.09.201804.09.2018

Keywords

  • 512 Business and Management

Cite this

Ingman, S., Kovalchuk, M., & Rindell, A. (2018). How are Brands Co-created? - A Literature Review. In 4th International Colloquium on Corporate Branding, Identity, Image and Reputation