How are Brands Co-created? - A Literature Review

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	4th International Colloquium on Corporate Branding, Identity, Image and Reputation
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	4th International Colloquium on Corporate Branding, Identity, Image and Reputation - Gran Hotel San Michele, Cetraro, Italy Duration: 03.09.2018 → 04.09.2018

Keywords

@inproceedings{f8da09a930554795bc7608d9e350b82a,

title = "How are Brands Co-created? - A Literature Review",

keywords = "512 Business and Management",

author = "Sonja Ingman and Marina Kovalchuk and Anne Rindell",

year = "2018",

language = "English",

booktitle = "4th International Colloquium on Corporate Branding, Identity, Image and Reputation",

note = "4th International Colloquium on Corporate Branding, Identity, Image and Reputation, COBIIR ; Conference date: 03-09-2018 Through 04-09-2018",

}

TY - GEN

T1 - How are Brands Co-created? - A Literature Review

AU - Ingman, Sonja

AU - Kovalchuk, Marina

AU - Rindell, Anne

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - http://www.cobiir.com/

M3 - Conference contribution

BT - 4th International Colloquium on Corporate Branding, Identity, Image and Reputation

T2 - 4th International Colloquium on Corporate Branding, Identity, Image and Reputation

Y2 - 3 September 2018 through 4 September 2018

ER -