How Brand Communities can contribute to service innovation

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the 2nd Naples Forum on Service
Place of PublicationNaples, Italy
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italy
Duration: 14.06.201117.06.2011
Conference number: 2


  • 512 Business and Management
  • KOTA2011

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