How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings 23rd International Colloquium on Relationship Marketing (ICRM) : Relationship Marketing: Back to the Roots and into the Future
EditorsJohanna Gummerus
Number of pages1
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date16.09.2015
Pages39-39
ISBN (Print)978-952-232-289-0
Publication statusPublished - 16.09.2015
MoE publication typeA4 Article in conference proceedings
Event23rd International Colloquium on Relationship Marketing ICRM 2015 - Helsinki, Helsinki, Finland
Duration: 15.09.201517.09.2015
Conference number: 23

Keywords

  • 512 Business and Management

Cite this

Rindell, A., & Strandvik, T. (2015). How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service. In J. Gummerus (Ed.), Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future (pp. 39-39). Hanken School of Economics.