How Do Customers and Pharmacists Experience Generic Substitution?

Liz Gill, Anu Helkkula, Nicola Cobelli, Lesley White

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Pharmaceutical and Healthcare Marketing
Issue number4
Pages (from-to)375-395
Number of pages21
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

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