How Do Customers and Pharmacists Experience Generic Substitution?

Liz Gill, Anu Helkkula, Nicola Cobelli, Lesley White

Research output: Contribution to journal › Article › Scientific › peer-review

20 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	4
Issue number	4
Pages (from-to)	375-395
Number of pages	21
DOIs	https://doi.org/10.1108/17506121011095218
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Access to Document

@article{a70385560f8a4877843dfcb80c04685f,

title = "How Do Customers and Pharmacists Experience Generic Substitution?",

author = "Liz Gill and Anu Helkkula and Nicola Cobelli and Lesley White",

year = "2010",

doi = "10.1108/17506121011095218",

language = "English",

volume = "4",

pages = "375--395",

journal = "International Journal of Pharmaceutical and Healthcare Marketing",

issn = "1750-6131",