How Do Customers Perceive Value-In-Use?: Empirical Insights from Bank Service Stories

How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories

Research output: Thesis › Doctoral Thesis › Monograph

Original language	English
Supervisors/Advisors	Grönroos, Christian, Supervisor Gummerus, Johanna, Supervisor Aspara, Jaakko, Supervisor
Award date	28.04.2016
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Print ISBNs	978-952-232-298-2
Electronic ISBNs	978-952-232-299-9
Publication status	Published - 2016
MoE publication type	G4 Doctoral dissertation (monograph)

@phdthesis{bb18c195548f44e0b6bc452789977947,

title = "How Do Customers Perceive Value-In-Use?: Empirical Insights from Bank Service Stories",

keywords = "512 Business and Management",

author = "Gustav Medberg",

year = "2016",

language = "English",

isbn = "978-952-232-298-2",

series = "Ekonomi och samh{\"a}lle / Economics and Society",

publisher = "Hanken School of Economics",

number = "295",

address = "Finland",

}