How do firms that are changing the world engage politically?

Kathleen Rehbein, Ronei Leonel, Frank den Hond, Frank G. A. de Bakker

Research output: Contribution to journalArticleScientificpeer-review

Abstract

The objective of this study is to contribute conceptually and empirically to the discussion about when firms attempt to align their political efforts with their social goals and how this alignment affects their financial performance, an area currently still under-explored. The empirical context for our analysis focuses on companies that have been singled out due to their efforts to emphasize “shared value” defined as integrating competitive and social policies. The specific research questions that we shed light on in this study include: What have been the types of political efforts that these firms singled out in the pursuit of their shared value goals? Or, stated slightly differently: What is the political capacity of firms who have embraced social goals as part of their competitive strategy? Relatedly, we ask whether shared-value firms are more likely to deploy their political efforts to promote their social values initiatives and whether political and social alignment boost a firm’s net income.

Original languageEnglish
Peer-reviewed scientific journalRutgers Business Review
Volume5
Issue number2
Pages (from-to)203-225
Number of pages23
ISSN2474-2376
Publication statusPublished - 01.06.2020
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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