Projects per year
The literature on consumer activism often covers B2C markets (business-to-consumers) where consumers exert leverage through their purchase power. However, it remains unclear how consumer activists shape B2B markets (business-to-business). This paper explores how consumers shape sustainability through the “right-to-repair” movement. It finds that activism organizes secondary markets.
|Title of host publication||Consumer Culture Theory Conference (CCT) 2023|
|Publication status||Published - 2023|
|MoE publication type||A4 Article in conference proceedings|
|Event||Consumer Culture Theory (CCT) - Lund, Sweden|
Duration: 27.06.2023 → 30.06.2023
- 512 Business and Management