How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Carlos Diaz Ruiz

How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Abstract

The literature on consumer activism often covers B2C markets (business-to-consumers) where consumers exert leverage through their purchase power. However, it remains unclear how consumer activists shape B2B markets (business-to-business). This paper explores how consumers shape sustainability through the “right-to-repair” movement. It finds that activism organizes secondary markets.

Original language	English
Title of host publication	Consumer Culture Theory Conference (CCT) 2023
Publication date	2023
Publication status	Published - 2023
MoE publication type	A4 Article in conference proceedings
Event	Consumer Culture Theory (CCT) - Lund, Sweden Duration: 27.06.2023 → 30.06.2023 https://www.cctc2023.com/

Keywords

512 Business and Management

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https://www.cctc2023.com/_files/ugd/c57230_68b3b9b4fbf74a7f8de32613c0aa5d81.pdf

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Market Shaping
Diaz Ruiz, C. A.
01.05.2014 → …
Project: Other project

Cite this

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How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Abstract

Keywords

Access to Document

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Projects

Market Shaping

Cite this