How does the interplay between different types of touchpoints affect customer experience? A qualitative investigation of customer journeys

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	13th AMA SERVSIG Conference
Publication date	2024
Publication status	Published - 2024
MoE publication type	A4 Article in conference proceedings
Event	13th SERVSIG Conference: Service for Humanity - Kedge Business School, Bourdeaux, France Duration: 06.06.2024 → 08.06.2024 Conference number: 13 https://13thservsig.eventsadmin.com/Home/Welcome

OpenUrl availability

@inproceedings{92dcde52acc942758892b0f72b47b876,

title = "How does the interplay between different types of touchpoints affect customer experience? A qualitative investigation of customer journeys",

author = "Isadora Gasparin and Ekaterina Panina and Larissa Becker and Elina Jaakkola",

year = "2024",

language = "English",

booktitle = "13th AMA SERVSIG Conference",

note = "13th SERVSIG Conference : Service for Humanity, SERVSIG, AMA SERVSIG ; Conference date: 06-06-2024 Through 08-06-2024",

url = "https://13thservsig.eventsadmin.com/Home/Welcome",

}

TY - GEN

T1 - How does the interplay between different types of touchpoints affect customer experience? A qualitative investigation of customer journeys

AU - Gasparin, Isadora

AU - Panina, Ekaterina

AU - Becker, Larissa

AU - Jaakkola, Elina

N1 - Conference code: 13

PY - 2024

Y1 - 2024

M3 - Conference contribution

BT - 13th AMA SERVSIG Conference

T2 - 13th SERVSIG Conference

Y2 - 6 June 2024 through 8 June 2024

ER -