How effectuation, causation and bricolage influence the international performance of firms via internationalisation strategy: A literature review

Dafnis N. Coudounaris*, Henrik G.S. Arvidsson

*Corresponding author for this work

Research output: Contribution to journalReview Articlepeer-review

3 Citations (Scopus)

Abstract

Purpose: This study aims to investigate the antecedents of the internationalisation strategy i.e., effectuation, causation and bricolage on the international performance of the firm.
Design/methodology/approach: In total, the study uses 138 peer-reviewed articles on effectuation, causation, effectual/causal decision-making logics and related issues such as the impact of antecedent factors of international strategy (i.e. effectuation, causation and bricolage) on the international performance of the firm.
Findings: Even though the theory of effectuation was formulated in 2001, to a large extent it has still not moved away from the realm of small entrepreneurial firms. The development of effectuation logic has accelerated in recent years, but the bulk of the research still focusses on small entrepreneurial firms rather than on the application of the theory in larger, non-entrepreneurial firms. Furthermore, effectuation theory would benefit from being developed into the realm of psychology and sociology.
Originality/value: This study offers a conceptual model on how effectuation, causation and bricolage influence internationalisation strategy, which, in turn, impacts the international performance of the firm. Furthermore, the study discusses the effectual logic for larger firms. The exponential growth of studies on effectuation during recent years, i.e. 2017 to the first quarter of 2020, shows that researchers have responded to calls by leading authors stating that effectuation theory is a field with great potential for further theoretical developments. This study presents a literature review of the critical issue of the engagement of internationalisation strategies with effectuation, causation, bricolage and the international performance of the firm compared to the earlier literature review for the period 2001–2016 by Matalamäki (2017) and Karami et al. (2019) on effectuation and internationalisation.

Original languageEnglish
Peer-reviewed scientific journalReview of International Business and Strategy
Volume32
Issue number2
Pages (from-to)149-203
Number of pages55
ISSN2059-6014
DOIs
Publication statusPublished - 13.04.2022
MoE publication typeA2 Review article in a scientific journal

Keywords

  • 512 Business and Management
  • effectuation
  • causation
  • bricolage
  • internationalisation strategy
  • international performance of the firm
  • literature review

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