Original language | English |
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Title of host publication | 10th Global Brand Conference of the AM's Brand, Corporate Identity and Reputation SIGSpecial Interest Group |
Publisher | University of Turku |
Publication date | 2016 |
Publication status | Published - 2016 |
MoE publication type | A4 Article in conference proceedings |
Event | Global Brand Conference Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group - Turku, Finland Duration: 27.04.2016 → 29.04.2016 Conference number: 10 |
Keywords
- 512 Business and Management