How the Voice of Human and Artificial Intelligence Agents Impacts Customer Purchases

Siliang (Jack) Tong, Xueming Luo, Erya Ouyang, Jaakko Aspara, Zheng Fang

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2023 ISMS Marketing Science Conference, June 7-10, 2023, Miami, FL, USA
Publication date2023
Publication statusPublished - 2023
MoE publication typeA4 Article in conference proceedings
EventISMS Marketing Science Conference 2023 - Miami, United States
Duration: 08.06.202308.06.2023
Conference number: 45


  • Marketing Effectiveness and Profitability

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics
  • AoS: Competition economics and service strategy - Service and customer-oriented management

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