Original language | English |
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Title of host publication | Proceedings of the 2023 ISMS Marketing Science Conference, June 7-10, 2023, Miami, FL, USA |
Publication date | 2023 |
Publication status | Published - 2023 |
MoE publication type | A4 Article in conference proceedings |
Event | ISMS Marketing Science Conference 2023 - Miami, United States Duration: 08.06.2023 → 08.06.2023 Conference number: 45 https://www.herbert.miami.edu/faculty-research/business-conferences/isms-marketing-science/ |
Keywords
- Marketing Effectiveness and Profitability