How the Voice of Human and Artificial Intelligence Agents Impacts Customer Purchases

  • Siliang (Jack) Tong
  • , Xueming Luo
  • , Erya Ouyang
  • , Jaakko Aspara
  • , Zheng Fang

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2023 ISMS Marketing Science Conference, June 7-10, 2023, Miami, FL, USA
Publication date2023
Publication statusPublished - 2023
MoE publication typeA4 Article in conference proceedings
EventISMS Marketing Science Conference 2023 - Miami, United States
Duration: 08.06.202308.06.2023
Conference number: 45
https://www.herbert.miami.edu/faculty-research/business-conferences/isms-marketing-science/

Keywords

  • Marketing Effectiveness and Profitability

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