How to develop a customer-oriented company: the internal marketing approach

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	International Journal of Management Cases
Volume	12
Issue number	Special issue
Pages (from-to)	280-286
Number of pages	7
DOIs	https://doi.org/10.5848/APBJ.2010.00063
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

@article{c6857e7b7c7f426ca9fcdad55fd496bb,

title = "How to develop a customer-oriented company: the internal marketing approach",

keywords = "512 Business and Management",

author = "Irina Neganova",

year = "2010",

doi = "10.5848/APBJ.2010.00063",

language = "English",

volume = "12",

pages = "280--286",

journal = "International Journal of Management Cases",

issn = "1741-6264",

publisher = "Access Press UK",

number = "Special issue",

}

TY - JOUR

T1 - How to develop a customer-oriented company: the internal marketing approach

AU - Neganova, Irina

PY - 2010

Y1 - 2010

KW - 512 Business and Management

U2 - 10.5848/APBJ.2010.00063

DO - 10.5848/APBJ.2010.00063

M3 - Article

SN - 1741-6264

VL - 12

SP - 280

EP - 286

JO - International Journal of Management Cases

JF - International Journal of Management Cases

IS - Special issue

ER -