How to Diagnose Business-to-Business Relationships by Mapping Negative Incidents

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing Management
Volume24
Issue number3-4
Pages (from-to)361-381
Number of pages21
DOIs
Publication statusPublished - 2008
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Customers and Relations

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