How to Diagnose Business-to-Business Relationships by Mapping Negative Incidents

Research output: Contribution to journal › Article › Scientific › peer-review

9 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Management
Volume	24
Issue number	3-4
Pages (from-to)	361-381
Number of pages	21
DOIs	https://doi.org/10.1362/026725708X306149
Publication status	Published - 2008
MoE publication type	A1 Journal article - refereed

Keywords

@article{d3425e3629ac42b98fb05c435dbdce29,

title = "How to Diagnose Business-to-Business Relationships by Mapping Negative Incidents",

keywords = "512 Business and Management, Customers and Relations",

author = "Tore Strandvik and Maria Holmlund",

year = "2008",

doi = "10.1362/026725708X306149",

language = "English",

volume = "24",

pages = "361--381",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Routledge",

number = "3-4",

}

TY - JOUR

T1 - How to Diagnose Business-to-Business Relationships by Mapping Negative Incidents

AU - Strandvik, Tore

AU - Holmlund, Maria

PY - 2008

Y1 - 2008

KW - 512 Business and Management

KW - Customers and Relations

U2 - 10.1362/026725708X306149

DO - 10.1362/026725708X306149

M3 - Article

SN - 1472-1376

VL - 24

SP - 361

EP - 381

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 3-4

ER -