How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Tim Hilken*, Mathew Chylinski, Debbie I. Keeling, Jonas Heller, Ko de Ruyter, Dominik Mahr

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)

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Computer Science

Psychology