Humor in the store and its effect on customer satisfaction

Magnus Söderlund, Eeva-Liisa Oikarinen, Eija-Liisa Heikka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Awarded Best NRWC Conference Paper 2016
Original languageEnglish
Title of host publicationProceedings of the Nordic Retail and Wholesale Conference 2016
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
EventNordic Retail and Wholesale Conference (NRWC) - Aarhus, Denmark
Duration: 09.11.201710.11.2016
Conference number: 5


  • 512 Business and Management


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