Humor in the store and its effect on customer satisfaction

Magnus Söderlund, Eeva-Liisa Oikarinen, Eija-Liisa Heikka

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Abstract

Awarded Best NRWC Conference Paper 2016

Original language	English
Title of host publication	Proceedings of the Nordic Retail and Wholesale Conference 2016
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	Nordic Retail and Wholesale Conference (NRWC) - Aarhus, Denmark Duration: 09.11.2017 → 10.11.2016 Conference number: 5

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title = "Humor in the store and its effect on customer satisfaction",

abstract = "Awarded Best NRWC Conference Paper 2016",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Eeva-Liisa Oikarinen and Eija-Liisa Heikka",

note = " Volume: Proceeding volume: ; Nordic Retail and Wholesale Conference (NRWC) ; Conference date: 09-11-2017 Through 10-11-2016",

year = "2016",

language = "English",

booktitle = "Proceedings of the Nordic Retail and Wholesale Conference 2016",

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T1 - Humor in the store and its effect on customer satisfaction

AU - Söderlund, Magnus

AU - Oikarinen, Eeva-Liisa

AU - Heikka, Eija-Liisa

N1 - Conference code: 5

PY - 2016

Y1 - 2016

N2 - Awarded Best NRWC Conference Paper 2016

AB - Awarded Best NRWC Conference Paper 2016

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the Nordic Retail and Wholesale Conference 2016

T2 - Nordic Retail and Wholesale Conference (NRWC)

Y2 - 9 November 2017 through 10 November 2016

ER -