I don't like it - Understanding Brand Avoidance

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings from the 7th Global Brand Conference, AM's SIG
Place of Publication	Oxford UK
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , United Kingdom Duration: 01.01.1800 → …

Keywords

@inproceedings{2882c6c384234dbfa8a8fbf630564b36,

title = "I don't like it - Understanding Brand Avoidance",

keywords = "512 Business and Management, KOTA2011",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2011",

language = "English",

booktitle = "Proceedings from the 7th Global Brand Conference, AM's SIG",

}