Abstract
Service innovation acts as society's engine of renewal and provides the necessary catalyst for the service sector's economic growth. Despite service innovation's importance, the concept remains fuzzy and poorly defined. Building on an extensive and systematic review of 1046 academic articles, this research investigates and explores how service innovation is defined and used in research. Results identify four unique service innovation categorizations emphasizing the following traits: (1) degree of change, (2) type of change, (3) newness, and (4) means of provision. The results show that most research focuses inward and views service innovation as something (only) new to the firm. Interestingly, service innovation categorizations appear to neglect both customer value and financial performance.
Original language | English |
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Peer-reviewed scientific journal | Journal of Business Research |
Volume | 69 |
Issue number | 7 |
Pages (from-to) | 2401-2408 |
Number of pages | 8 |
ISSN | 0148-2963 |
DOIs | |
Publication status | Published - 01.07.2016 |
MoE publication type | A2 Review article in a scientific journal |
Keywords
- 512 Business and Management
- Incremental
- Literature review
- Radical
- Service innovation
- Value co-creation