Identifying the Locus of Value Capture in Customer Profitability Analysis

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication40th EMAC Conference
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event40th EMAC Conference - Ljubljana, Slovenia
Duration: 24.05.201127.05.2011
Conference number: 40


  • 512 Business and Management
  • KOTA2011

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