Identifying Value Co-Creation Opportunities: A Morpholigical Approach

P Frow; Suvi Maria Nenonen; A  Payne; Kaj Storbacka

Identifying Value Co-Creation Opportunities: A Morpholigical Approach

P Frow, Suvi Maria Nenonen, A Payne, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers - Lisbon, Portugal Duration: 22.05.2012 → 25.05.2012

Keywords

512 Business and Management
KOTA2012

Access to Document

http://www.emac2012.org/r/home

OpenUrl availability

Full text

Cite this

@inproceedings{50c9c33f35724997b550d6396c8b65ed,

title = "Identifying Value Co-Creation Opportunities: A Morpholigical Approach",

keywords = "512 Business and Management, KOTA2012",

author = "P Frow and Nenonen, {Suvi Maria} and A Payne and Kaj Storbacka",

note = " Volume: Proceeding volume: ; EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers ; Conference date: 22-05-2012 Through 25-05-2012",

year = "2012",

language = "English",

booktitle = "EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers",

}

Frow, P, Nenonen, SM, Payne, A & Storbacka, K 2012, Identifying Value Co-Creation Opportunities: A Morpholigical Approach. in EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers. EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers, Lisbon, Portugal, 22.05.2012. <http://www.emac2012.org/r/home>

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T2 - EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers

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AU - Nenonen, Suvi Maria

AU - Payne, A

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers

Y2 - 22 May 2012 through 25 May 2012

ER -