Identifying Value Co-Creation Opportunities: A Morpholigical Approach

P Frow, Suvi Maria Nenonen, A Payne, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
EventEMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers - Lisbon, Portugal
Duration: 22.05.201225.05.2012

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

Frow, P., Nenonen, S. M., Payne, A., & Storbacka, K. (2012). Identifying Value Co-Creation Opportunities: A Morpholigical Approach. In EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers http://www.emac2012.org/r/home