Identity processes in Place Branding – Guggenheim and Helsinki

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication5 th International Colloquium on Place Brand Managemen : Governance and branding of destinations: Relationships and impacts for successful brands
Volume1
Place of PublicationValle A'Osta
PublisherUniversità della Valle d'Aosta
Publication date03.09.2015
Publication statusPublished - 03.09.2015
MoE publication typeA4 Article in conference proceedings
EventInternational Colloquium on Place Brand Managemen - Valle D'Aosta, Italy
Duration: 03.09.201504.09.2015
Conference number: 5

Keywords

  • 512 Business and Management

Cite this

Rindell, A., & Gummerus, J. (2015). Identity processes in Place Branding – Guggenheim and Helsinki. In 5 th International Colloquium on Place Brand Managemen: Governance and branding of destinations: Relationships and impacts for successful brands (Vol. 1). Università della Valle d'Aosta.