Identity processes in Place Branding – Guggenheim and Helsinki

Anne Rindell; Johanna Gummerus

Identity processes in Place Branding – Guggenheim and Helsinki

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	5 th International Colloquium on Place Brand Managemen : Governance and branding of destinations: Relationships and impacts for successful brands
Volume	1
Place of Publication	Valle A'Osta
Publisher	Università della Valle d'Aosta
Publication date	03.09.2015
Publication status	Published - 03.09.2015
MoE publication type	A4 Article in conference proceedings
Event	International Colloquium on Place Brand Managemen - Valle D'Aosta, Italy Duration: 03.09.2015 → 04.09.2015 Conference number: 5

Keywords

512 Business and Management

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Cite this

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title = "Identity processes in Place Branding – Guggenheim and Helsinki",

keywords = "512 Business and Management",

author = "Anne Rindell and Johanna Gummerus",

note = " Volume: Proceeding volume: 1; International Colloquium on Place Brand Managemen ; Conference date: 03-09-2015 Through 04-09-2015",

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Rindell, A & Gummerus, J 2015, Identity processes in Place Branding – Guggenheim and Helsinki. in 5 th International Colloquium on Place Brand Managemen: Governance and branding of destinations: Relationships and impacts for successful brands. vol. 1, Università della Valle d'Aosta, Valle A'Osta, International Colloquium on Place Brand Managemen, Valle D'Aosta, Italy, 03.09.2015.

Identity processes in Place Branding – Guggenheim and Helsinki. / Rindell, Anne ; Gummerus, Johanna.

5 th International Colloquium on Place Brand Managemen: Governance and branding of destinations: Relationships and impacts for successful brands. Vol. 1 Valle A'Osta : Università della Valle d'Aosta, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Identity processes in Place Branding – Guggenheim and Helsinki

AU - Rindell, Anne

AU - Gummerus, Johanna

N1 - Conference code: 5

PY - 2015/9/3

Y1 - 2015/9/3

KW - 512 Business and Management

M3 - Conference contribution

VL - 1

BT - 5 th International Colloquium on Place Brand Managemen

PB - Università della Valle d'Aosta

CY - Valle A'Osta

T2 - International Colloquium on Place Brand Managemen

Y2 - 3 September 2015 through 4 September 2015

ER -