Ideological challenges to changing strategic orientation in commodity agriculture

Melea Press, Eric J. Arnould, Jeff B. Murray, Katherine Strand

Research output: Contribution to journalArticleScientificpeer-review

28 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing
Volume78
Issue number6
Pages (from-to)103-119
ISSN0022-2429
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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