Ideological challenges to changing strategic orientation in commodity agriculture

Melea Press, Eric J. Arnould, Jeff B. Murray, Katherine Strand

Research output: Contribution to journal › Article › Scientific › peer-review

63 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing
Volume	78
Issue number	6
Pages (from-to)	103-119
ISSN	0022-2429
DOIs	https://doi.org/10.1509/jm.13.0280
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Ideological challenges to changing strategic orientation in commodity agriculture",

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