If you want more word-of-mouth activity, ask the customer for it!

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 4th Nordic Conference on Consumer Research
Publication date	05.2016
Publication status	Published - 05.2016
MoE publication type	A4 Article in conference proceedings
Event	4th Nordic Conference on Consumer Research (NCCR) - Aarhus University Conference Centre, Aarhus, Denmark Duration: 18.05.2016 → 19.05.2016 Conference number: 4

Keywords

@inproceedings{4300d669a54d46cd8e230a2025be86fd,

title = "If you want more word-of-mouth activity, ask the customer for it!",

keywords = "512 Business and Management",

author = "Jan Mattsson and Magnus S{\"o}derlund",

note = " Volume: Proceeding volume: ; 4th Nordic Conference on Consumer Research (NCCR), NCCR ; Conference date: 18-05-2016 Through 19-05-2016",

year = "2016",

month = may,

language = "English",

booktitle = "Proceedings of the 4th Nordic Conference on Consumer Research",

}

TY - GEN

T1 - If you want more word-of-mouth activity, ask the customer for it!

AU - Mattsson, Jan

AU - Söderlund, Magnus

N1 - Conference code: 4

PY - 2016/5

Y1 - 2016/5

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the 4th Nordic Conference on Consumer Research

T2 - 4th Nordic Conference on Consumer Research (NCCR)

Y2 - 18 May 2016 through 19 May 2016

ER -