If you want more word-of-mouth activity, ask the customer for it!

Jan Mattsson, Magnus Söderlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 4th Nordic Conference on Consumer Research
Publication date05.2016
Publication statusPublished - 05.2016
MoE publication typeA4 Article in conference proceedings
Event4th Nordic Conference on Consumer Research (NCCR) - Aarhus University Conference Centre, Aarhus, Denmark
Duration: 18.05.201619.05.2016
Conference number: 4

Keywords

  • 512 Business and Management

Cite this

Mattsson, J., & Söderlund, M. (2016). If you want more word-of-mouth activity, ask the customer for it! In Proceedings of the 4th Nordic Conference on Consumer Research