Image Heritage: Consumers Constructing Corporate Images

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationWorkshop on Interpretative Consumer Research
Place of PublicationCopenhagen
Publication date2005
Publication statusPublished - 2005
MoE publication typeA4 Article in conference proceedings
EventEIASM Workshop on Interpretative Consumer Research - , Denmark
Duration: 01.01.1800 → …

Keywords

  • 512 Business and Management

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