Original language | English |
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Title of host publication | Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K. |
Place of Publication | Cambridge |
Publication date | 2009 |
Publication status | Published - 2009 |
MoE publication type | A4 Article in conference proceedings |
Image-in-use and Image Heritage: Consumers making sense of companies”
Anne Rindell, Bo Edvardsson, Tore Strandvik
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review