Image-in-use and Image Heritage: Consumers making sense of companies”

Anne Rindell; Bo Edvardsson; Tore Strandvik

Image-in-use and Image Heritage: Consumers making sense of companies”

Anne Rindell, Bo Edvardsson, Tore Strandvik

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.
Place of Publication	Cambridge
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings

Cite this

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title = "Image-in-use and Image Heritage: Consumers making sense of companies”",

author = "Anne Rindell and Bo Edvardsson and Tore Strandvik",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

booktitle = "Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.",

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Image-in-use and Image Heritage: Consumers making sense of companies”. / Rindell, Anne; Edvardsson, Bo; Strandvik, Tore.

Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.. Cambridge, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Image-in-use and Image Heritage: Consumers making sense of companies”

AU - Rindell, Anne

AU - Edvardsson, Bo

AU - Strandvik, Tore

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.

CY - Cambridge

ER -