| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K. |
| Place of Publication | Cambridge |
| Publication date | 2009 |
| Publication status | Published - 2009 |
| MoE publication type | A4 Article in conference proceedings |
Image-in-use and Image Heritage: Consumers making sense of companies”
Anne Rindell, Bo Edvardsson, Tore Strandvik
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review