Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2020 AMA Summer Academic Conference
Publication date2020
Publication statusPublished - 2020
MoE publication typeA4 Article in conference proceedings
Event2020 American Marketing Association (AMA) Summer Academic Conference - Online, United States
Duration: 18.08.202020.08.2020


  • 512 Business and Management

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