Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2020 AMA Summer Academic Conference
Publication date	2020
Publication status	Published - 2020
MoE publication type	A4 Article in conference proceedings
Event	2020 American Marketing Association (AMA) Summer Academic Conference - Online, United States Duration: 18.08.2020 → 20.08.2020 https://www.ama.org/events/conference/2020-ama-summer-academic-conference-august-2020/

Keywords

@inproceedings{f693ade7aa5649ba8a7b224b5b6092c2,

title = "Impact of Video Reviews on Consumers{\textquoteright} Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice",

keywords = "512 Business and Management",

author = "Valeria Penttinen and Robert Ciuchita",

year = "2020",

language = "English",

booktitle = "2020 AMA Summer Academic Conference",

note = "2020 American Marketing Association (AMA) Summer Academic Conference ; Conference date: 18-08-2020 Through 20-08-2020",

url = "https://www.ama.org/events/conference/2020-ama-summer-academic-conference-august-2020/",

}

TY - GEN

T1 - Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice

AU - Penttinen, Valeria

AU - Ciuchita, Robert

PY - 2020

Y1 - 2020

KW - 512 Business and Management

M3 - Conference contribution

BT - 2020 AMA Summer Academic Conference

T2 - 2020 American Marketing Association (AMA) Summer Academic Conference

Y2 - 18 August 2020 through 20 August 2020

ER -