Implementation intentions in the entrepreneurial process: concept, empirical findings, and research agenda

Marco van Gelderen, Teemu Kautonen, Joakim Wincent, Marina Biniari

Research output: Contribution to journalArticleScientificpeer-review

82 Citations (Scopus)


Prior studies find sizable gaps between entrepreneurial intentions and subsequent actions. We extend models of entrepreneurial intentions by drawing on action phase theory to better understand how entrepreneurial intentions translate into actions. Our study focuses on the effects of implementation intentions on taking entrepreneurial action. The analysis uses two waves of survey data on 422 individuals, from the Swedish general population, who had an explicit interest in starting a business and who reported on their actions 6 months later. We test and find support for a moderated mediation model in which implementation intentions mediate the effects of goal intentions on taking entrepreneurial action. We further find the mediated effect to be even stronger for those confirming a strong intention to start a new business. We provide an in-depth discussion of the concept of implementation intention and an extensive research agenda.
Original languageEnglish
Peer-reviewed scientific journalSmall Business Economics
Issue number4
Pages (from-to)923–941
Number of pages19
Publication statusPublished - 2018
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Entrepreneurship
  • Entrepreneurial intentions
  • Entrepreneurial action
  • Entrepreneurial behavior
  • Implementation intentions


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