Original language | English |
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Title of host publication | 16th Global Brand ConferenceMay 3rd-5th, 2023 : University of Bergamo, Italy |
Publication date | 03.05.2023 |
Publication status | Published - 03.05.2023 |
MoE publication type | A4 Article in conference proceedings |
Event | 16th Global Brand ConferenceMay 3rd-5th, 2023, University of Bergamo, Italy : Metaverse - University of Bergamo, Bergamo, Italy Duration: 03.05.2023 → 05.05.2023 |
Keywords
- 512 Business and Management
- Metaverse
- Customer dominant logic
- Image heritage
- Brand relationships