Implications of a customer perspective on branding in the metaverse

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 16th Global Brand Conference May 3rd-5th, 2023 : University of Bergamo, Italy
Publication date03.05.2023
Publication statusPublished - 03.05.2023
MoE publication typeA4 Article in conference proceedings
Event16th Global Brand Conference
: Metaverse
- University of Bergamo, Bergamo, Italy
Duration: 03.05.202305.05.2023
Conference number: 16


  • 512 Business and Management
  • Metaverse
  • Customer dominant logic
  • Image heritage
  • Brand relationships

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