Implications of a customer perspective on branding in the metaverse

Anne-Maj Rindell; Tore Strandvik

Implications of a customer perspective on branding in the metaverse

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	16th Global Brand ConferenceMay 3rd-5th, 2023 : University of Bergamo, Italy
Publication date	03.05.2023
Publication status	Published - 03.05.2023
MoE publication type	A4 Article in conference proceedings
Event	16th Global Brand ConferenceMay 3rd-5th, 2023, University of Bergamo, Italy : Metaverse - University of Bergamo, Bergamo, Italy Duration: 03.05.2023 → 05.05.2023

Keywords

512 Business and Management
Metaverse
Customer dominant logic
Image heritage
Brand relationships

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Cite this

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title = "Implications of a customer perspective on branding in the metaverse",

keywords = "512 Business and Management, Metaverse, Customer dominant logic, Image heritage, Brand relationships",

author = "Anne-Maj Rindell and Tore Strandvik",

year = "2023",

month = may,

day = "3",

language = "English",

booktitle = "16th Global Brand ConferenceMay 3rd-5th, 2023",

note = "16th Global Brand ConferenceMay 3rd-5th, 2023, University of Bergamo, Italy<br/> : Metaverse ; Conference date: 03-05-2023 Through 05-05-2023",

}

TY - GEN

T1 - Implications of a customer perspective on branding in the metaverse

AU - Rindell, Anne-Maj

AU - Strandvik, Tore

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Y1 - 2023/5/3

KW - 512 Business and Management

KW - Metaverse

KW - Customer dominant logic

KW - Image heritage

KW - Brand relationships

M3 - Conference contribution

BT - 16th Global Brand ConferenceMay 3rd-5th, 2023

T2 - 16th Global Brand ConferenceMay 3rd-5th, 2023, University of Bergamo, Italy<br/>

Y2 - 3 May 2023 through 5 May 2023

ER -