Implications of the sustainability transition on the industry value creation logic – case of Finnish pulp and paper industry

Anu Laakkonen, Katri Rusanen, Teppo Hujala, Mika Gabrielsson, Jouni Pykäläinen

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)


Global economic, social and environmental change drivers have tremendous effects on the dynamic and nested business environment calling for a sustainability transition to a circular bioeconomy. The transition will pressurise established industries to alter their value creation logic to consider sustainability holistically. The study follows a case study research strategy and investigates how an established Finnish pulp and paper industry reconfigures its communicated value creation logic. The findings of a qualitative document analysis suggest that the pulp and paper industry has started to explore new sustainable path-breaking innovations and create a common development agenda, which has resulted in incremental adaptations in the value creation logic. However, the industry’s narrative of already being sustainable has hampered the reconfiguration and stabilisation of the adapted value creation logic. From a theoretical perspective, adopting an interdisciplinary and systemic perspective is necessary to understand the changing business environment. From a managerial perspective, cross-sectoral collaboration and including perspectives of different actors can help in creating a holistically sustainable value creation logic.

Original languageEnglish
Article number23024
Peer-reviewed scientific journalSilva Fennica
Issue number3
Publication statusPublished - 04.12.2023
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • 411,2 Forestry
  • business transformation
  • circular bioeconomy
  • forest industry
  • sustainable business


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