Original language | English |
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Peer-reviewed scientific journal | Marketing Theory |
Volume | 16 |
Issue number | 2 |
Pages (from-to) | 271-275 |
Number of pages | 5 |
ISSN | 1470-5931 |
DOIs | |
Publication status | Published - 13.05.2016 |
MoE publication type | B1 Journal article |
Keywords
- 512 Business and Management