| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Marketing Theory |
| Volume | 16 |
| Issue number | 2 |
| Pages (from-to) | 271-275 |
| Number of pages | 5 |
| ISSN | 1470-5931 |
| DOIs | |
| Publication status | Published - 13.05.2016 |
| MoE publication type | B1 Journal article |
Keywords
- 512 Business and Management