| Original language | English |
|---|
| Place of Publication | Chichester |
|---|---|
| Publisher | Wiley-Blackwell |
| Number of pages | 233 |
| ISBN (Print) | 978-0-470-06127-5 |
| Publication status | Published - 2007 |
| MoE publication type | C1 Scientific book |
In Search of a New Logic for Marketing: Foundations of Contemporary Theory
Research output: Book/Report › Book › Scientific › peer-review