In search of a new logic for marketing: the multi-faceted service logic

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationService Science : Trans-disciplinary approaches and advances for the 22nd century - taxi to the change runway
EditorsKatherine Tyler
Number of pages7
Place of PublicationLondon
Publication date2007
ISBN (Print)978-0-9552685-4-0
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

Publication series

NameProceedings from the 21st Service Workshop

Cite this

Grönroos, C. (2007). In search of a new logic for marketing: the multi-faceted service logic. In K. Tyler (Ed.), Service Science: Trans-disciplinary approaches and advances for the 22nd century - taxi to the change runway (Proceedings from the 21st Service Workshop). London.