In search of a new logic for marketing: the multi-faceted service logic

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Service Science : Trans-disciplinary approaches and advances for the 22nd century - taxi to the change runway
Editors	Katherine Tyler
Number of pages	7
Place of Publication	London
Publication date	2007
ISBN (Print)	978-0-9552685-4-0
Publication status	Published - 2007
MoE publication type	B3 Article in conference proceedings

Name	Proceedings from the 21st Service Workshop

OpenUrl availability

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title = "In search of a new logic for marketing: the multi-faceted service logic",

author = "Christian Gr{\"o}nroos",

note = " Volume: Proceeding volume: ",

year = "2007",

language = "English",

isbn = "978-0-9552685-4-0",

series = "Proceedings from the 21st Service Workshop",

editor = "Katherine Tyler",

booktitle = "Service Science",

}

In search of a new logic for marketing: the multi-faceted service logic. / Grönroos, Christian.
Service Science: Trans-disciplinary approaches and advances for the 22nd century - taxi to the change runway. ed. / Katherine Tyler. London, 2007. (Proceedings from the 21st Service Workshop).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific