In-Store Logistics Processes in Austrian Retail Companies

Alexander Trautrims, David B. Grant, Peter Schnedlitz

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


This paper reports on a study of in-store logistics processes conducted at two market-leading Austrian retailers. The paper's aim is to investigate how retailers manage their replenishment operations and which factors they consider important in the design of their replenishment processes. The study was exploratory and used a qualitative case study approach. The data collection method comprised interviews from several employees at different hierarchical levels in each retailer and in-store researcher observation. Interview data were analysed using content analysis. Replenishment operations differ between the two retailers and are determined by their individual strategic and operational requirements. This paper shows how components from the demand and the supply side – such as shopping patterns and product characteristics – are incorporated in the retailers' considerations.
Original languageEnglish
Title of host publicationEuropean Retail Research
EditorsDirk Morschett, Thomas Foscht, Thomas Rudolph
Number of pages12
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2011
ISBN (Print)978-3-8349-3093-4
Publication statusPublished - 2011
MoE publication typeA3 Book chapter

Publication series

NameEuropean Retail Research
ISSN (Print)1867-8785


  • 512 Business and Management
  • Retailing
  • Non-grocery
  • In-store Replenishment Processes
  • On-shelf Availability
  • Austria


Dive into the research topics of 'In-Store Logistics Processes in Austrian Retail Companies'. Together they form a unique fingerprint.

Cite this