Increasing customer attractiveness through upstream brand equity

Carl Lindwall, Anders Ellmo, Jakob Rehme, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventThe International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value - Enschede, Netherlands
Duration: 01.01.1800 → …

Cite this

Lindwall, C., Ellmo, A., Rehme, J., & Kowalkowski, C. (2010). Increasing customer attractiveness through upstream brand equity. In The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value