Increasing customer attractiveness through upstream brand equity

Carl Lindwall; Anders Ellmo; Jakob Rehme; Christian Kowalkowski

Increasing customer attractiveness through upstream brand equity

Carl Lindwall, Anders Ellmo, Jakob Rehme, Christian Kowalkowski

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value
Publication date	2010
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value - Enschede, Netherlands Duration: 01.01.1800 → …

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title = "Increasing customer attractiveness through upstream brand equity",

author = "Carl Lindwall and Anders Ellmo and Jakob Rehme and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value ; Conference date: 01-01-1800",

year = "2010",

language = "English",

booktitle = "The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value",

}

TY - GEN

T1 - Increasing customer attractiveness through upstream brand equity

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AU - Ellmo, Anders

AU - Rehme, Jakob

AU - Kowalkowski, Christian

N1 - Volume: Proceeding volume:

PY - 2010

Y1 - 2010

M3 - Conference contribution

BT - The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value

T2 - The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value

Y2 - 1 January 1800

ER -