Individual and Collective Value Experiences: Characterising online community value

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA International Service Research Conference
PublisherUniversity of Macedonia
Publication date06.2014
ISBN (Electronic)978-960-98740-9-0
Publication statusPublished - 06.2014
MoE publication typeA4 Article in conference proceedings
Event2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece
Duration: 13.06.201415.06.2014
Conference number: 8

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Heinonen, K. (2014). Individual and Collective Value Experiences: Characterising online community value. In AMA International Service Research Conference University of Macedonia.