Information search in complex industrial buying: Empirical evidence from Brazil

Thomas Brashear Alejandro, Christian Kowalkowski, Joao Gustavo da Silva Freire Ritter, Renato Zancan Marchetti, Paulo Henrique Prado

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume40
Issue number1
Pages (from-to)17-27
Number of pages11
ISSN0019-8501
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Complex buying
  • Information search
  • Information sources
  • Brazil
  • BUYER-SELLER RELATIONSHIPS
  • BUSINESS MARKETS
  • BEHAVIOR
  • DECISION
  • DETERMINANTS
  • SALES
  • MODEL
  • TRUST
  • ORGANIZATIONS
  • UNCERTAINTY
  • 512 Business and Management

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