Initiation of Business-to-Business Relationships

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publication23rd Annual IMP Conference, Aug 29-Sept 1, 2007
EditorsPeter Naudé, Judy Zolkiewski, Stephan Henneberg
Place of PublicationManchester
Publication date2007
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

Cite this

Edvardsson, B., Holmlund, M., & Strandvik, T. (2007). Initiation of Business-to-Business Relationships. In P. Naudé, J. Zolkiewski, & S. Henneberg (Eds.), 23rd Annual IMP Conference, Aug 29-Sept 1, 2007