Insights to the Multidimensional Effect of Colour: Is “Green” Really Green?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	The 23rd Nordic Academy of Management Conference Proceedings
Publication date	2015
Publication status	Published - 2015
MoE publication type	B3 Article in conference proceedings
Event	23rd Nordic Academy of Management Conference (NFF) - Copenhagen Business School, Copenhagen, Denmark Duration: 12.08.2015 → 14.08.2015 Conference number: 23

Keywords

@inproceedings{26fcacced2234455bf003cb7455ea27a,

title = "Insights to the Multidimensional Effect of Colour: Is “Green” Really Green?",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Johanna Gummerus and Susanna Taimitarha",

note = " Volume: Proceeding volume: ; 23rd Nordic Academy of Management Conference (NFF), NFF ; Conference date: 12-08-2015 Through 14-08-2015",

year = "2015",