Institutional logics matter when coordinating resource integration

Bo Edvardsson; Michael Kleinaltenkamp; Bård Tronvoll; Patricia McHugh; Charlotta Windahl

doi:10.1177/1470593114534343

Institutional logics matter when coordinating resource integration

Bo Edvardsson, Michael Kleinaltenkamp, Bård Tronvoll, Patricia McHugh, Charlotta Windahl

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

185 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Marketing Theory
Volume	14
Issue number	3
Pages (from-to)	291-309
Number of pages	19
ISSN	1470-5931
DOIs	https://doi.org/10.1177/1470593114534343
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2014

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10.1177/1470593114534343

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Cite this

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title = "Institutional logics matter when coordinating resource integration",

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AU - McHugh, Patricia

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