Institutional logics matter when coordinating resource integration

Bo Edvardsson, Michael Kleinaltenkamp, Bård Tronvoll, Patricia McHugh, Charlotta Windahl

Research output: Contribution to journalArticleScientificpeer-review

114 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume14
Issue number3
Pages (from-to)291-309
Number of pages19
ISSN1470-5931
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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