Institutional logics matter when coordinating resource integration

Bo Edvardsson, Michael Kleinaltenkamp, Bård Tronvoll, Patricia McHugh, Charlotta Windahl

Research output: Contribution to journalArticleScientificpeer-review

99 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume14
Issue number3
Pages (from-to)291-309
Number of pages19
ISSN1470-5931
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Edvardsson, B., Kleinaltenkamp, M., Tronvoll, B., McHugh, P., & Windahl, C. (2014). Institutional logics matter when coordinating resource integration. Marketing Theory, 14(3), 291-309. https://doi.org/10.1177/1470593114534343