Original language | English |
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Title of host publication | 33rd IMP-conference |
Publication date | 2017 |
Publication status | Published - 2017 |
MoE publication type | A4 Article in conference proceedings |
Integrating case-study research into business marketing education: illustration from the Bordeaux wine market
Carlos Diaz Ruiz, Katy Mason, Luis Araujo
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review