Integrating case-study research into business marketing education: illustration from the Bordeaux wine market

Carlos Diaz Ruiz, Katy Mason, Luis Araujo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication33rd IMP-conference
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings

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