| Original language | English |
|---|---|
| Title of host publication | 33rd IMP-conference |
| Publication date | 2017 |
| Publication status | Published - 2017 |
| MoE publication type | A4 Article in conference proceedings |
Integrating case-study research into business marketing education: illustration from the Bordeaux wine market
Carlos Diaz Ruiz, Katy Mason, Luis Araujo
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review