Inter-functional co-creation as an antecedent of supply chain performance: a study based on the coordination theory

Umer Mukhtar, Christian Grönroos, Per Hilletofth, Marcio Lopes Pimenta*, Ana Cristina Ferreira

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)


The purpose of this study is twofold. First, this study proposes to investigate the impact of inter-functional value co-creation (VCC) in a manufacturing firm’s value chain on supply chain performance, considering the moderating role of external integration. Second, this study proposes to validate a modified version of the VCC considering the inter-functional interaction context.
Quantitative data were collected using survey approach from 129 managers from 51 departments of 22 manufacturing firms performing roles in several areas, such as procurement, logistics, sales, marketing and production. This study uses a PLS-SEM to analyze the model measurement, through confirmatory factor analysis.
The empirical data supported the proposition of this study that the VCC degree (i.e. value co-production/value in use) between functions of the firm has significant positive effects on the performance of the supply chain, in customer service and flexibility.
Practical implications
This study could be exceedingly useful for practitioners suggesting them to improve inter-functional integration by adopting VCC practices grounded on “value co-production” and “value in use.” Such practices may help to maximize supply chain performance.
The coordination theory was useful to deepen the analysis of its quadrant named “participatory design,” considering the relationship between VCC and inter-functional integration. This paper extended the knowledge about the relationship between the participatory design quadrant and the quadrant referring to organizational structures and processes.
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Issue number11
Pages (from-to)2324-2340
Number of pages17
Publication statusPublished - 13.02.2023
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • value co-creation
  • supply chain performance
  • external integration
  • inter-functional integration


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